WE ARE WEBRIDGED
A bridge that began with a conversation between two friends.
We have known each other since we were six. We went to school together in Peru and, over time, our professional lives took different paths: Luis built his career in Peru; Eduardo, between Peru and Europe.
Almost 40 years later, we are still friends.
THE ORIGIN
It started with a very personal conversation.
Luis's son will finish secondary school in a few years, and we were talking about what comes next: university.
In Peru, a quality university education can represent a considerable financial commitment for a family and can prolong a young person's financial dependence for years.
Eduardo told him about other possibilities for studying in Europe, including scholarship opportunities in Hungary.
“Luis simply had no idea.”
That response changed the conversation.
If an opportunity exists but nobody knows about it, it is simply lost. How many opportunities never reach the right people because information, context or someone capable of connecting both sides is missing?
WHAT WE SAW
We kept talking. Education is connected to development, and soon the conversation moved to companies, markets and the opportunities that remain largely unexplored between Peru and Central and Eastern Europe.
And we found a common pattern.
Sometimes the opportunity already exists.
What is missing is the bridge.
InformationContextCultural understandingCredibilityTrust
After almost 40 years of friendship and more than 40 years of combined professional experience, built on different sides of the world, we decided to try.
THE IDEA WAS SIMPLE
Let's be the bridge.
That is how WEBridgED was born.
THE PEOPLE BEHIND THE BRIDGE
Two paths. One shared purpose.
EUROPE & INTERNATIONAL DEVELOPMENT
Eduardo Ureta
Co-founder
Eduardo has built his professional career across Latin America and Europe, combining experience in legal and regulatory environments, international negotiation, business development and the leadership of multicultural operations. More than a decade living and working in Hungary has given him a practical understanding of how to connect organizations, markets and people across different cultural contexts.
He has worked at Vodafone, BT and bp, with experience linked to markets including Spain, Portugal, the United Kingdom, Germany, Austria and the Netherlands.
LinkedIn ↗
PERU & COMMERCIAL DEVELOPMENT
Luis Rojas
Co-founder
Luis has built his professional career directly in the Peruvian market, combining more than two decades of experience in banking, sales, trade marketing, business development and key account management. His work with clients, distributors, commercial teams and different channels has given him a practical understanding of how business relationships are built and how the market works from the inside.
He has developed his career at organizations including VERDUM, Química Suiza, Kimberly-Clark, HSBC Bank Peru, San Roque and Banco de Crédito BCP, bringing to WEBridgED commercial experience, knowledge of the Peruvian market and a direct perspective on clients, channels and business opportunities.
LinkedIn ↗ALMOST 40 YEARS LATER
We are still building things together.
This time, a bridge.
PERU ↔ CENTRAL AND EASTERN EUROPE
